Marketing Strategy
Everyone wants new customers, but how do you find them, and then create a message that convinces them to buy? It takes an analysis of your industry, competitors, and yourself. What is your story and how is your company different? What problem are you solving? These days people are numb to the old school advertisement, so marketing has to be even more creative and thoughtful. Consumers want authenticity and credibility. But, before you even get to the consideration level of the funnel, you need to generate awareness. All these high level pieces fit together in a comprehensive marketing strategy.
Once you have your plan, you then have to consider the tools. What can you do for free, and which paid platforms will reach your target consumer within your budget. Our experience covers a broad range of marketing skills, from high-level strategy to making a Facebook ad. Below is an abbreviated list of marketing services we offer. If you need something not on this list just ask us. If we can not advise you we will happily recommend someone who can.
Marketing Services:
- Complete Marketing Analysis
- Refined Targeting and Positioning
- Training on New Technology
- Implementation of Analytics and Tracking
- Marketing Strategy Creation
- Development of Content Calendars
- Goal Setting
- Social Media Management and Advertising
- Email Marketing
- Adwords Search and Display Campaigns
- PR Creation and Strategy
- Printed Promotional Materials